You gotta love Memphis. It’s where guitar music and soul was born. The pop culture legacy of this city is heavy, but there is currently some magical stuff coming out from the shadows. It took the punk rock courage of local band The Oblivions to lift the veil with Goner Records. In operation since ‘94, Goner have been exposing awesome Memphis talent such as Jay Reatard. His media propulsion has shined a light on some amazing bands who could be the proponents of a new pop dawn in the city.
The five piece, Magic Kids have got me completely addicted to their sound. Although their released catalogue is currently limited to one single ‘Hey Boy’ and ‘Good to Be’, they resurrect the ghost of a teenage Brian Wilson, reinventing his sound for a new pop era of Memphis. “Hey Boy” is an orchestration of pure innocence with a charming guile. The Magic Kids create a carbon copy of a Phil Spector recording-in-his-parent’s-basement vibe. They make the kind of cool scratchy big pop records you don’t hear much these days, evoking the sunshine harmonies of early surf girl/boy bands with the charm of a Beach Boys glee club. “Good to Be” is finds the Magic Kids stepping straight out of early ‘71 with copies of Badfingers under their arms for inspiration. Magic Kids are infused with enough quirk to make it cool and not just an exercise in retrograde. 2009 should be a fun year if the Magic Kids unite and take over.
Alan